Sprintzeal Training and Certification

  Product planning is a complicated term to define because it is a vast process and involves many different characteristics of a product manager’s job. The process of product planning starts with creating a product idea and working on it until the product is launched on the market. Product planning and its development help in constructing realistic goals for each stage of development and also allow evaluation of progress towards those goals. It helps in assessing the success of the product and making adjustments as required at any stage of the product development. What is Product Planning? Product planning is the process of creating an advanced product and making it available in market for consumers. It requires detailed research, strategic decision-making, and immense planning. Definition of Product Planning According to W.J. Stanton - “Product planning embraces all activities which enable producers and middlemen to determine what should constitute Company’s line of products” ...