Netflix marketing strategy- An overview on marketing tactics of Netflix
Introduction From movies to TV shows, originals to anime, Netflix has visual content for all, irrespective of age, language, etc. Netflix has gained followers from all over the world due to its different genres and diverse collection of content. Have you ever questioned how a business like Netflix managed to take over the market? Before understanding the brand marketing strategy of Netflix, let us get an insight into some key principles of Netflix marketing. What are the Key Principles of Netflix Marketing? Netflix marketing is based on integrating marketing strategies. In order to provide a seamless experience, Netflix follows a customer-centric model. The platform does data analytics by using content marketing wisely. To have the maximum impact, Netflix marketing works on the following key principle: Customer-centricity The customer-centric approach taken by Netflix creates a strong connection with customers. To engage their customers, they personalize their ...