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Showing posts from February, 2023

Netflix marketing strategy- An overview on marketing tactics of Netflix

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  Introduction From movies to TV shows, originals to anime, Netflix has visual content for all, irrespective of age, language, etc. Netflix has gained followers from all over the world due to its different genres and diverse collection of content. Have you ever questioned how a business like Netflix managed to take over the market? Before understanding the  brand marketing strategy  of Netflix, let us get an insight into some key principles of Netflix marketing.   What are the Key Principles of Netflix Marketing? Netflix marketing is based on integrating marketing strategies. In order to provide a seamless experience, Netflix follows a customer-centric model. The platform does data analytics by using content marketing wisely. To have the maximum impact, Netflix marketing works on the following key principle: Customer-centricity The customer-centric approach taken by Netflix creates a strong connection with customers. To engage their customers, they personalize their viewing experience.

Quality Assurance Plan - Six Steps To Quality Assurance Plan

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  Introduction to Quality Assurance Plan Quality assurance (QA) is a key element of project management that takes up during the initial phase before quality control. The main goal of QA is to be process-oriented and focus on preventing product defects. The difference between Quality Assurance Vs Quality Control is that quality control deals with the management of quality; while quality assurance provides assurance that the product quality requested will be achieved. Quality assurance in project management is mainly to keep up a standard level of quality in a product or service for an organization or business. A way to form goals, evaluate performance, implement steps to drive better results to prevent heavy costs, better delivery of products, and mitigate risks. Typically, it performs as a medium that outlines how organizations or businesses guarantee their products or services. This includes all the procedural measures, standards, and policies that a company must adhere to achieve c