Netflix marketing strategy- An overview on marketing tactics of Netflix
Introduction
From movies to TV shows, originals to anime, Netflix has visual content for all, irrespective of age, language, etc. Netflix has gained followers from all over the world due to its different genres and diverse collection of content.
Have you ever questioned how a business like Netflix managed to take over the market?
Before understanding the brand marketing strategy of Netflix, let us get an insight into some key principles of Netflix marketing.
What are the Key Principles of Netflix Marketing?
Netflix marketing is based on integrating marketing strategies. In order to provide a seamless experience, Netflix follows a customer-centric model. The platform does data analytics by using content marketing wisely.
To have the maximum impact, Netflix marketing works on the following key principle:
Customer-centricity
The customer-centric approach taken by Netflix creates a strong connection with customers. To engage their customers, they personalize their viewing experience. Netflix uses different marketing tactics to attract users to its streaming platform.
Integrated streaming experience
No matter where you view it from, it is multi-device compatible and updated.
Innovation
Netflix uses data analytics to create experiences that satisfy its customers. Customer data analysis is used to recommend content to its users since it already knows what type of content they want to watch.
For effective marketing in business, data analytics plays a very important role, whereas website optimization maximizes the impact.
Let us now attempt to analyze Netflix's marketing strategy.
What Marketing Strategy Does Netflix Use?
Netflix's marketing strategy is data-driven, personalized, and customer-centric. Netflix's digital marketing involves multi-channel marketing where social media, print media, websites, YouTube, billboards, and various other channels are used for promotions.
The platform is constantly being upgraded in response to market demand and user demand. This practice of continuous evolution in marketing tactics is the main reason for their success.
Here are the tactics used by Netflix to build relationships and attract customers:
Hyper-Personalization
To build long-term relationships with customers, marketers keep personalization marketing strategies as the first priority. But in the case of Netflix, it is a step forward in personalization.
Netflix uses push notifications to send messages to users. As per the user's liking, they suggest any movie or series that draws the user's interest.
Also, in the Netflix application, they showcase a list of "top picks for (user name)." They mention the user name instead of using "top picks for you," which makes a remarkable difference. This gesture by Netflix makes users more engaged.
Pure Content
The best original shows and films on Netflix are more than enough to draw viewers to their streaming platform. They use their movies and series to create advertisements. To make advertisements for their content, they use snippets from movies, series, or popular scenes.
Netflix runs ads on Instagram, YouTube, and other digital platforms that are purely built on their content.
Meme Marketing
Netflix's marketing strategy with memes is one of the tactics to target the new generation. Netflix's social media page can be mistaken for a page of memes.
Moreover, the memes created by Netflix are basically taken from their own content to draw attention to their streaming platform.
These memes create a window for the audience, who always wants to know more or everything. In this case, the memes are clippings from movies or series that make the audience curious.
To understand the memes, the user reaches out to the streaming platform and subscribes to watch the whole scene or meme.
Guerilla Marketing
It is a low-cost and unconventional method of promoting the brand. The strategy is an advertising strategy that involves a message, surprise, or unconventional interaction to promote a brand or service.
The guerilla campaign for Gilmore Girls on Netflix transformed more than 200 coffee shops in the US and Canada into "Luke’s Diner," featured in the series.
Moment Marketing
Netflix employs "moment marketing," in which they use current events and occasions to promote their streaming platform.
For example, on Father’s Day and at the time of the release of "Friends Reunion," Netflix posted clippings or moments with catchy captions on the social media platform to grab the attention of the audience towards the movies and series.
Isn’t it the best strategy to promote the streaming platform?
Staying in the Current Trend
Netflix makes perfect use of social media trends, like launching Snapchat filters and following Instagram trends. Netflix's marketing strategy has advanced by posting trendy reels and stories on Instagram.
Netflix has released a variety of filter media for its popular original series such as Bojack Horseman, Stranger Things, and Money Heist.
Creating a buzz for marketing
When people know less about something, they talk more about it. By using this tactic, Netflix promotes itself.
On streaming media and social media platforms, they release snippets from their upcoming series or movies with some hints. This makes one curious about what will happen next. It generates interest among users and becomes a topic of discussion.
Example: Bird Box was one of the most successful original films on Netflix, and the reason was the buzz surrounding it.
Search Engine Optimization
In 2017, a strong SEO strategy returned Netflix to the top of the SERPs. By using simple and catchy keywords like "watch movies," "TV online," "watch movies online," and "TV shows," have appeared in search results.
Netflix's strong SEO is justified by its domain authority, which is 90 out of 100. To drive traffic organically, Netflix has adopted both on-page and off-page SEO strategies.
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The Bottom Line
The marketing strategy used by Netflix has set the best example for a business model that is customer-centric and innovative.
In this article, we have come across various digital marketing tactics used by Netflix to promote its business globally.
Netflix's marketing strategy understandably prioritizes quality content, which is the primary reason for its massive subscriber base.
Netflix's business strategy makes customers glue to their streaming platform. The overwhelming features, ease for subscribers, and innovations have made Netflix successful.
When it comes to providing volumes of original content, Netflix stands out and dominates its competitors.
Netflix is the best example and inspiration for modern marketing. A low-cost strategy to promote a business can be a great lesson to learn from the marketing strategy of Netflix.
Checkout the courses offered by Sprintzeal or chat with our course expert to get more details about digital marketing.
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